"When the way comes to an end, then change - having changed, you pass through." - I Ching
We are developing a regional vision, strategy and brand for the sustainable economy on the Central Coast of California.
By developing a vision shared across the region, we can identify larger opportunities and reduce risk for individual participants. By developing a strategy, we can help business, labor, government and academia realize the vision. By developing a brand, we can increase the impact of individual efforts, build shared equity, and attract outside direct investment.