"You're going to pass something down no matter what you do or if you do nothing. Even if you let yourself go fallow, the weeds will grow and the brambles. Something will grow." -- John Steinbeck (East of Eden)
We are developing a regional vision, strategy and brand for the sustainable economy on the Central Coast of California.
By developing a vision shared across the region, we can identify larger opportunities and reduce risk for individual participants. By developing a strategy, we can help business, labor, government and academia realize the vision. By developing a brand, we can increase the impact of individual efforts, build shared equity, and attract outside direct investment.