"If you don't like change, you're going to like irrelevance even less." - General Eric Shinseki, Former Chief of Staff, U. S. Army
We are developing a regional vision, strategy and brand for the sustainable economy on the Central Coast of California.
By developing a vision shared across the region, we can identify larger opportunities and reduce risk for individual participants. By developing a strategy, we can help business, labor, government and academia realize the vision. By developing a brand, we can increase the impact of individual efforts, build shared equity, and attract outside direct investment.